UX/UI DESIGN | GRAPHIC DESIGN | CONCEPTING
In the early stages of design, the primary focus was on identifying the main user demographic of the project and their needs. Type 2 diabetes most commonly affects an aging population, so the mobile application was designed with a clear and user-friendly interface as a key priority. In addition to ease of use, the client also requested that the application avoid being overly formal or “Excel-like.” Instead, it needed to be visually appealing and create a positive impression through various illustrations.
Based on these requirements, two different concepts were tested during the initial phase of the project: a light-themed illustration featuring field imagery and a dark-themed forest illustration. The lighter version clearly received more support among the target audience.
The application was rolled out to test groups, allowing the collection of data not only on its usability but also on the behavior of the target demographics.
In the next phase of the project, the same visual concept was applied to task booklets for both facilitators and participants.
Although the name of the mobile application was later changed to “Small Actions” (Pienet teot), the same visual style was consistently maintained across both the app and the course materials. The project successfully gathered valuable research data and engaged a large test group with positive results.
“Approximately 3,000 individuals at elevated risk of type 2 diabetes participated in the research conducted as part of the StopDia project between 2017 and 2019. Preliminary results indicate that using the digital application and participating in group coaching helped bring about lifestyle changes.”
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